Rich Media Banner vs. Static Ad
Most likely you have (or plan to) experiment with Rich media ads for your online campaign. Rich media ads are very cool since a consumer can interact with your brand through the ad by doing a variety of things and not actually having to navigate to your website. For instance, depending on how your Rich Media ad is created, viewers can answer questions, watch videos within the ad unit, print out useful information, and much more. As a result, there is a ton of data that these Rich Media units provide. But with all this data, how can we really tell how they perform against static ad units?
Well, watching a video, entering your email or printing a coupon means something right? Of course it does and that is where a Rich Media Engagement Model comes in. It shows you how to compare a rich media ad versus a static ad banner. For more information and step-by-step instructions that are so easy a caveman can follow along, download the Rich Media Engagement Model from Smart Digital Spending so that next time when your client asks you how the rich media ads compare against the static ads, you can answer with confidence!