What not to do when running an email marketing campaign

I highly recommend to avoid doing these 3 things when running an email marketing campaign:

(In no particular order)

1. Do not launch an email blast without testing at least 3 different subject lines. Send 3 groups each with a different subject line to determine which subject line generated the best open rate, then use that subject line in your real email blast.

2. Do not send your email blast without first sending it to a few colleagues and friends. Reason? To see if it ends up in their junk email box. If your email is going to junk email, then you need to change the subject line; typically avoid using words like ‘free’.

3. Do not have more than 40 characters in the subject line

Rather than write more about what not to do, or rather, tips on how to run a successful email campaign, I highly recommend you visit Dominique Hind’s blog that contains a wealth of good information on what makes a good email campaign. Just click on the pic below.

If you are looking for an email vendor to buy a list from, I suggest you do not use IscopeMedia. Once they receive your money, they forget about you – at least in my experience.

Thank you,

Eric Melchor