What is the maximum weekly or monthly amount you can spend in order to maintain your cost per acquisition goal? Learn how to predict online orders using the free step-by-step tutorial provided.
Creating a diminishing returns model will allow you to determine the maximum level of weekly spend allocation to maintain the cost-per-acquisition goal for either the online display media channel, paid search channel, or both. It can also be used to determine the essential trade-off between sales order volume and cost-per-acquisition efficiency. Most importantly, it can help you predict online orders.
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