Access to so many different kinds of media planning tools…
In the U.S., it seems that there are too many media planning tools. Marketers and agencies have to sort through a host of different ad technologies and then master them which could take weeks, months or even years. Tools that encompass ad servers, RFP tools, inventory management systems, and billing and reconciliation methods. Here is a list of some of the tools available for media planners:
- Nielsen//NetRatings
- comScore’s MyMetrix
- @plan
- Plan Metrix
- comScore Plan Metrix Mobile
- quantcast
- MediaVisor
- Atlas Suite
- Google Ad Planner
If you are a small agency or a Media Planner that does not have access to all these media planning tools, don’t worry, trying to navigate through all of them can just lead to frustration. Moreover, your campaigns can actually perform better using simple data analysis techniques involving real data rather than relying on some of these tools – speaking from experience.
You can find step-by-step free instructions on how to perform these techniques at SmartDigitalSpending.com.
