What is the average Mobile Advertising click through rate?
A new study by online advertising network Chitika (Oct-2009) found that mobile internet users – and especially iPhone users – are only about half as likely as non-mobile internet users to click on ads. The study of the same ads on different media found that non-mobile ads held steady with a 0.83% click-through rate (CTR), while mobile ads as a whole pulled a mere 0.48% – slightly more than half of the average.
What happens after the mobile click?
According to mobile analytics firm Amethon (June-2009),
- on average consumers view 1.53 pages when visiting a m0bile ad site
- Only 33% of consumers make it past the first page
- Movie campaign sites performed the best, averaging 1.65 page views and attracting 21% of the audience
- Content downloads like branded wallpapers or videos don’t improve engagement much.