How to perform a Diminishing Returns Model..
Creating a Diminishing Returns Model is quite easy if there is historical data available. If all of sudden you were given extra budget for your advertising campaign, performing a diminishing returns model will help predict the amount of sales you can expect to generate with this increased budget. Likewise, if you have to cut advertising spend, a diminishing returns model will show you the expected sales volume loss as a result.
The free step-by-step tutorial on how to perform a Diminishing Returns Model can be downloaded here.
