Can mobile ads on mobile devices produce the same level of brand recall as the typical 30-second TV spot?
Well before you start laughing, think about it. I think the ‘normal’ brand recall for a 30 second tv ad has probably dropped considerably the past few years since now half the population are surfing the internet and watching TV simulataneously. Moreover, our mobile devices are in our hands and require our eyes and attention when we are texting, dialing or surfing the web. But enough about me, you can read here what Stephanie Bauer Marshall, the mobile advertising leader for Verizon Wireless, has to say about mobile banner ads and brand recall.
Are there any other campaigns that claim to have a high brand awareness recall from mobile advertising? Yep.
- RadioShack saw a 8.4% Brand Awareness Increase with Mobile Advertising Campaign. Read more here.
- A major financial institution also saw an increase in brand awareness. Read here.
- UPS said to have generated significant lift in ad recall and intent to recommend. Read here.
- A research study from the IAB found that mobile banner ads can increase brand recognition. Read here.
