What is Brand Awareness?
Brand Awareness according to BNET Business Dictionary, examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a particular product category; whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category; and whether or not a consumer has heard of a particular brand name.
Are there any additional ‘brand’ definitions such as brand image, aided awareness, brand preference and more?
Definitely! Check out Dave Dolak’s blog: Brands and Branding Basics
How can you measure Brand Awareness?
If you don’t want to rely on 3rd party survey studies to tell you whether or not if ‘the purchase intent’ or ‘recall of a tv ad’ went up a few points, you can use Direct Traffic as a proxy for TVs impact on brand awareness. Read more here.
