Online Marketing Prometheus… free downloadable marketing data analysis tutorials

Here are some kinds of analysis you can do with a Web Analytics Solution/Tool:

(Thanks to Multichannel Marketing by Akin Arikan)

• Marketing Analysis: How are visitors finding the site and how are campaigns performing?
• Content Analysis: What pages are contributing to success?
• Event Analysis: How are visitors behaving within pages
• Visitors Analysis: Who is visiting the site and what are common patterns?
• eCommerce Analysis: How is business? What is in customer’s shopping carts?
• Geo Analysis: In what geographic locations are the visitors located who browse the site?
• Technical Analysis: Are there errors? Are there slowly loading pages?
• Funnel Analysis: Can represent your sales funnel for tracking the process of turning first time visitors into engaged prospects and eventually customers.
• Path Analysis: Also referred to as clickstream analysis, this is the archetypical web analytics report that visualizes, for example, the most common next pages viewed after a selected starting point.

Can I read more about web analytics tools?

Yes, check out Sitepoint, they provides a list of tracking tools. Avinash Kaushik also provides a good blog about what to ask web analytics providers.