Here are some kinds of analysis you can do with a Web Analytics Solution/Tool:
(Thanks to Multichannel Marketing by Akin Arikan)
- Marketing Analysis: How are visitors finding the site and how are campaigns performing?
- Content Analysis: What pages are contributing to success?
- Event Analysis: How are visitors behaving within pages
- Visitors Analysis: Who is visiting the site and what are common patterns?
- eCommerce Analysis: How is business? What is in customer’s shopping carts?
- Geo Analysis: In what geographic locations are the visitors located who browse the site?
- Technical Analysis: Are there errors? Are there slowly loading pages?
- Funnel Analysis: Can represent your sales funnel for tracking the process of turning first time visitors into engaged prospects and eventually customers.
- Path Analysis: Also referred to as clickstream analysis, this is the archetypical web analytics report that visualizes, for example, the most common next pages viewed after a selected starting point.
Can I read more about web analytics tools?
Yes, check out Sitepoint, they provides a list of tracking tools. Avinash Kaushik also provides a good blog about what to ask web analytics providers.
