Via DegreeDirectory
University of San Francisco
The University of San Francisco (USF) offers an online master certificate in Internet Marketing. According to USF, the program explores how to increase the web presence of businesses and drive more consumers to websites. USF reports that the multi-course program is suitable for both marketing professionals and students who are new to Internet Marketing. In the online program, students will learn many marketing tasks, including:
- Generating website revenue
- Promoting businesses with social media, online videos and other e-marketing methods
- Increasing web traffic with search engine optimization
- Testing and tracking effectiveness of web strategies
Sacramento City College
For students interested in an introduction to Internet Marketing, Sacramento City College (SCC) offers an online course. According to SCC, the course focuses on the present status of the e-marketing industry. The course teaches students the theories and practices used in the Internet Marketing of traditional businesses and online-only companies. Students learn to use the Internet to build a rapport with consumers. Students who complete the class will earn three course credits.
Full Sail University
Full Sail University offers a Bachelor of Science (B.S.) degree in Internet Marketing. Through this online program, students take courses that focus on business ethics, website design and usability, statistics and more. Advanced courses teach students about search engine optimization, social media and marketing plans. Students will complete more than 30 courses throughout the program in addition to a final project. This B.S. degree program teaches students about various other Internet Marketing topics, including:
- Web metrics
- Selling products
- Company branding
- Marketing strategies
- IT systems
- International marketing
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