Why use broad, exact and phrase match keywords
via: ROIrevolution.com
One “mistake” we consistently see when conducting AdWords account audit and strategy sessions for an advertiser, or when beginning work with a new client is that there are only broad match keywords throughout the account.
Ideally, you should bid on all three match types of every keyword you decide to include in your account.
To quickly review:
- Using broad match keywords allows your ad to show on similar phrases and relevant variations. If you are bidding on the keyword: buy flowers, your ad may show on searches such as: flowers, purchase flowers, buy daisy flowers. Read full article here.
If you want to start using data analysis to make better media planning decisions, where do you begin?
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