What are some online marketing metrics you should be tracking? Ask any Online Marketing Analyst, and you will probably get different responses.
Ian Lurie from Conversation Marketing believes Conversions, Spend, Attention, Bounce Rate, Errors, On Site Search Terms and Bail Out rates are key essential metrics. Read more here.
Lee Odden from Online Marketing Blog describes the different metrics that companies use from survey results. Read more here.
What do I think?
First, I suggest you do not track and measure everything. This will just lead to frustration and data overload. If you want to see which keywords and/or publishers are driving people to key pages on your website, my favorite metric is cost per weighted point. Read more here.
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