Marketing tools can help keep track of the competiton
via: Columbia Tribune
It’s time to spy on your competitors, and what better day than Halloween to dig out your “Get Smart” gadgets or dress up in your James Bond tuxedo?
One of the most compelling reasons to market online is how easy it is to test, track and measure performance, as discussed in my previous column. What you might not know is you can use some of the same strategies to track what your competitors are doing online — even if you don’t have your own Web site.
In essence, the factors that contribute to ranking a Web site can be reverse-engineered. This gives your company a blueprint and road map of what you need to do to out-market and out-rank your rivals.
Whether you’re analyzing market potential as part of your research for a new business or simply trying to stay one step ahead in a competitive marketplace, identifying your competition and analyzing how they’ve positioned themselves to sell their products and services can be of enormous benefit to you. Read full article here.
