How to track your reputation online
via: Boxuk.com
What is reputation, and why does it matter?
According to the ever-accurate Wikipedia, reputation is a “social evaluation of the public towards a person … or organization”. This evaluation is considered when making decisions regarding that person or organization, such as whether to make a purchase from them. In fact, according to a reference in the same Wikipedia article, a good reputation can be directly linked to the ability to charge higher prices (for example, on eBay).
In some ways, reputation is the post-sales equivalent of what brand is to pre-sales. You can buy brand, but have to earn reputation. Especially in the online world, where brand has less sway over your purchasing and visiting decisions, reputation should be your long-term priority.
In short, then: reputation = revenue.
Measuring reputation – and importantly, how it changes as you implement tactical decisions or write about particular subjects – is therefore incredibly important, so that you can determine what works and what doesn’t.
In the physical world, this measurement is especially difficult, and relies heavily on surveys. It’s not particularly straightforward online either, but at least we have some fairly easy-to-calculate metrics that can be used as starting points.
read full article here.
