In general, what does an internet marketing analyst do?
Internet Analyst is responsible for preparing and interpreting internet performance data to provide decision support information for establishing market, source and site direction & strategies. The incumbent is responsible for monitoring and evaluating the success of internet programs, conversion & provide decision support data for maintaining existing campaigns & programs. The analyst is responsible for aggregating data from multiple sources (i.e. Omniture, Google Analytics, internal data warehouse, external intelligence tools, etc) to summarize KPI trends and provide business recommendations. BS in Statistics, Mathematics, Computer Science, or EE with Data Mining or Machine Learning major. Graduate a plus.
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