The skills needed in a web analyst in general are:
• Detail oriented with analytical skills to explore data and discover pattern and trends
• Aware of business aspects to transfer business needs to analytics requirements and reflect the data to enhance the business
• Aware of marketing in terms of user behaviors branding tactics and campaigns
• Be knowledgeable of technical matters to act as a moderator between the business and the technical people
• Act as a change agent facilitating conflicting objectives, resources and viewpoints.
• Willingness to learn and acquire new skills
Now let’s dig deep in the issues that you should increase your knowledge about if you are interested in being a web analyst:
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The good web analyst should be also aware of the following subjects:
• Traffic issues like traffic generation methods
• Page layout as placement of content elements on the page
• Navigation principles like menu sequencing issues
• Taxonomy issues for example: why users are interested in a certain part of the taxonomy?
• Copy issues guide lines for writing a web copy
Finally, the one book that should be in every Web Analyst’s library is Web Analytics an Hour a Day.
