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PageGage makes it easier for publishers to price, plan and sell more premium
guaranteed inventory and get from quote to cash quicker, by eliminating many of
the inefficiencies of online ad sales operations.

via: Reuters

FatTail Inc. today announced PageGage, sales optimization software for online
publishers that want to maximize online advertising revenue and profits, process
more transactions faster and dramatically reduce ad sales and operation costs.
PageGage makes it easier for publishers to price, plan and sell more premium
guaranteed inventory and get from quote to cash quicker, by eliminating many of
the inefficiencies of online ad sales operations. The beta version of PageGage
is available immediately and provides an easy-to-use, complete yield management
solution that automates inventory forecasting and proposal generation, provides
dynamic pricing and projects campaign performance. 

"With PageGage, any online publisher can increase the amount of ad inventory
they sell direct and reduce their reliance on ad networks," said Steve
Pelletier, FatTail`s founder and CEO. "Plus, PageGage`s patent-pending AutoBuild
technology allows sales reps to respond to RFPs in minutes versus days or weeks
and provides customers with better performing campaigns and service." 

PageGage allows publishers to increase revenues because the software generates
more accurate forecasts of inventory availability than traditional methods and
provides sales representatives with real-time, value driven, dynamic pricing
recommendations. With PageGage, sales representatives create more relevant RFP
responses that include a much broader range of placement recommendations
designed to generate the best results for a specific advertiser and increase
publishers` direct sales. 

PageGage streamlines processes by automatically capturing data that all sales
representatives and ad operations staff need to manage their business, and makes
it easy to respond quickly to RFPs for new campaigns or campaign
reoptimizations. Sales representatives just answer a few simple questions and
the software generates a customized RFP response and provides them with expected
campaign performance metrics. In addition, optimal pricing is automatically
generated by PageGage`s dynamic pricing engine based on an analysis of sales
history, seasonal site traffic trends, current fulfillment obligations and
pre-existing client discount levels. 



"The online advertising marketplace remains chaotic and disjointed with many
eager buyers and sellers who are all operating on their own without standards
and streamlined processes," said Caroline Dangson, research analyst for IDC's
Digital Marketplace program. "Technologies like PageGage, allow for a more
optimized and automated online ad sales process, which can increase the direct
sales of publishers' premium guaranteed inventory and decrease the amount of
inventory they outsource to ad networks." 

For more information on PageGage and to join the PageGage beta program, visit
www.FatTail.com. 

About FatTail

FatTail, www.FatTail.com, makes it easy for online publishers to price, plan and
sell premium guaranteed inventory. With FatTail`s sales optimization software,
publishers can maximize revenue and save time and resources by automating
proposal building, inventory and availability forecasting, and other sales
processes. FatTail helps publishers process more transactions faster, get from
quote to cash more quickly, and dramatically reduce their reliance on ad
networks. Founded in 2001, the company`s flagship AdBook online ad sales and
operations optimization software is used by more than 500 of the world`s leading
websites. FatTail investors include Velocity Interactive Group, Ted Meisel and
others.