Just like the title says, I never really knew much about affiliate marketing although I work in digital media. Most of my experience lies in online display, paid search, and traditional offline channels like TV, radio, and print. Back when I was working on the American Express online display direct acquisition campaign, my client was also leading the affiliate marketing team and was going crazy managing affiliate marketing initiatives as well as digital. One thing I do recall is my client mentioning that Amex credit cards were generated more efficiently by affiliates than they were by placing Amex display ads across several different sites. Other than that, I never really knew much about affiliate marketing until the other day when I saw Matt Bailey give a presentation about the subject, and boy was I amazed.
Matt suggested for those who wanted to learn more to check out http://www.affiliatestuff.co.uk/. A couple of days later I finally got around to going to the site and there is a wealth of information there. Not to mention, Kirsty McCubbin who runs the site is so friendly and responsive. I sent an email and she immediately responded, and not with just a few words, but rather was genuinely sincere. Most of my questions were geared towards WordPress and she has a great deal of information about how to use WordPress for your affiliate marketing programs. You can read more information here.
