Mobile ads three-to-five times more effective than online: analyst

via: Mobile Marketer

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

Bruce Braun, CEO of Agent-M, moderated the “Measuring Mobile—Exploring the Metrics” panel. He asked the panelists questions such as “What are the tools and metrics used to justify brands expanding into mobile?”, “Can we apply the same tactics to our mobile campaigns that we’re using in our other digital marketing efforts?” and “How do you measure the unique value of mobile to engage your target in new ways and places?”

“Everyone has a different mechanism for measuring the success of a campaign, but we have normative databases tracking what brands can expect from advertising campaigns on mobile,” said Ali Rana, vice president of digital strategy at Dynamic Logic, New York. “There is still a ways to go but we’re made making progress.

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