Gofresh, the company behind off-deck mobile community “itsmy.com”, has launched the world’s first mobile social ad-network. It is not a competitive product to traditional mobile advertising, but offers the opportunity to integrate targeted user profiles within the existing ad-channels of the big ad-networks.
The service works on an ad-platform developed by Gofresh and offers most mobiles advertising formats: banner ads, click-to-call, in-game advertising, WAP-site branding, Mobile TV and personalized content downloads. Gofresh’s ad-platform offers more than 100 targeting parameters (from age to special interests and location based information).
“The concept behind Gofresh’s new mobile advertising idea is simple: Don’t book channels, reach people on their mobile phones,” says Sabine Irrgang, COO Gofresh. “To make advertising a success on mobiles, ads have to be relevant for the user and targeted for the brands.”
It will also offer a “one user exclusive per day” deal. Prices start at $0.60 per user and day, including three different forms of advertising. (Like video downloads, animated banners and background images). The “exclusive” part is that users will not get any other brand advert during the same time period (excluding text ads).
“If the development of mobile advertising keeps the current pace of growth, the traditional advertising industry must pay attention not to be overtaken by us,” comments Antonio Vince Staybl, CEO Gofresh.
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