via: Mediapost
Google Shares Stats From YouTube Campaigns
YouTube has been unprofitable since Google bought it for $1.76 billion three years ago — but Chad Hurley, the company’s co-founder, recently speaking at a launch ceremony for the launch of Israeli President Shimon Peres’ personal YouTube channel revealed that the company had “two spectacular quarters.” He also confirmed the site gets more than a billion views daily, according to reports.
Googlerers supporting the advertising technology aimed at driving revenue through YouTube say the integration of DoubleClick and Google has begun to pay off. The company has begun to share statistics from ads running on YouTube in hopes that advertisers and agencies will take notice of the possibilities to generate revenue from ads running on YouTube and in videos.
Sharing stats from Harley-Davidson and Volvo ads that recently ran on YouTube, Ari Paparo, group product manager for DoubleClick Rich Media, says ads have begun to perform well. He attributes the integration of DoubleClick and Google technologies to the uptick. “It’s not about new features, but more about quality,” he says. “Today, consumers gain interest with the ad and then interact with it.”
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