Comments on: How to track Digital Share of Voice in the Marketplace http://onlinemediaanalyst.com/2010/01/14/how-to-track-digital-share-of-voice-in-the-marketplace/ Simple Advertising Data Analysis Tips Mon, 07 May 2012 04:11:15 +0000 hourly 1 http://wordpress.com/ By: Eric Melchor http://onlinemediaanalyst.com/2010/01/14/how-to-track-digital-share-of-voice-in-the-marketplace/#comment-315 Fri, 24 Dec 2010 04:07:43 +0000 http://onlinemediaanalyst.com/?p=1517#comment-315 Hi Robert. It’s impossible to calculate digital media share of voice since every day more and more websites and social media pages are generated. With paid search however, it’s possible. I believe Google already has tools available in Adwords that provide this type of information. Thanks.

]]> By: Robert Brignell http://onlinemediaanalyst.com/2010/01/14/how-to-track-digital-share-of-voice-in-the-marketplace/#comment-314 Thu, 23 Dec 2010 16:40:33 +0000 http://onlinemediaanalyst.com/?p=1517#comment-314 How does one meausre spend on digital media and share of voice in the digital media area. If a vendor spends X amount for 2010 what percentage of awareness is out there and is there a correlation? And can this kind of information be segmented for a particular industry? Are there agencies out there who can provide this kind of data and is it credible?

]]> By: Eric Melchor http://onlinemediaanalyst.com/2010/01/14/how-to-track-digital-share-of-voice-in-the-marketplace/#comment-246 Thu, 21 Jan 2010 08:47:41 +0000 http://onlinemediaanalyst.com/?p=1517#comment-246 You ask a very good question. I’m afraid there may never be a solution since all websites are not equal. For example, one competitive website may have visitors who spend twice the amount of time on their site versus another, but that could be because they have a fun game that visitors can play with. I suppose one method would be to look at the number of ‘store locator’ hits, but that would mean that every competitor would have to have such a tool on their website and displayed on the site exactly as its competitors. Then you (or Compete.com) would have to figure out how to retrieve this data. I don’t see this happening.

]]> By: Performance CMO http://onlinemediaanalyst.com/2010/01/14/how-to-track-digital-share-of-voice-in-the-marketplace/#comment-245 Tue, 19 Jan 2010 20:28:22 +0000 http://onlinemediaanalyst.com/?p=1517#comment-245 Share of voice, while acceptable for brand advertisers, doesn’t equate to “intent” as all visitors to site are not of equal quality when comparing competitors.

How does one, using the open source/free tools that are available, approximate a relative competitive standing of share of “intent”?

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