via: Clickz
Do you often find yourself wondering, “I have money to spend. Why won’t anyone get back to me?”
For those of us trying to assemble online media plans and execute campaigns, when we finally get that rare good rep, we feel like breaking into song.
Unfortunately, according to the survey I’ve been running, most people on the buying end aren’t happy campers. Eighty-seven percent of my respondents are dissatisfied with the online media reps they contact to buy advertising — over 50 percent of the time.
What are today’s online media buyers unhappy about?
Sixty-four percent of buyers who contact sites they have no previous relationship with say those sites are typically slower to respond than sites with which they have a previous relationship. The majority of these buyers say requests submitted to new sites go unanswered or are answered too late. Respondents say their number one source of frustration is slow response time or unmet deadlines when they’re trying to put together online media plans.
read full story here.
