Do you have to cut paid search spend? If so, here is an effective way to decrease spend without sacrificing too much return by performing a paid search position test.

Reduce paid search spend by 40% and only lose 18% in click volume? Is that possible?

The goal of performing a paid search position test is to analyze core keyword performance in position 1 versus lower positions 2-5 based on total click volume and CPC efficiency in your paid search engine. If you have to reduce paid search budget, this is an effective way to optimize.