Online Marketing Prometheus… free downloadable marketing data analysis tutorials

Entries categorized as ‘5 Miscellaneous’

New job board site provides careers dedicated to Senior Marketing Analysts

October 8, 2009 · Leave a Comment

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SmartDigitalSpending.com, a Marketing data analysis firm, is launching a job board that targets Senior Marketing Analysts, Senior Research Analysts and Senior Web Analysts who want a new job fast! Smart Digital Spending is the first and only company to offer free media analytics solutions to agencies and online media professionals.

Eric Melchor commented, “The site already attracts a highly targeted audience that is seeking information on how to incorporate online media measurement strategies into their media planning strategy very easily. Since large portions of our audience are Senior Web Analysts, Senior Research Analysts and Senior Online Marketing Analysts, it only made sense to offer job postings that are specifically catered to them. Online ad spend has been growing every year and there are no signs of digital spend slowing down. Some of the best and hottest careers right now are analyst jobs in the online advertising industry.”

Smart Digital Spending was founded by Eric Melchor, an experienced online media planner and senior online marketing analyst. Free marketing data analysis solutions can also be downloaded at .

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Upcoming Smart Digital Spending Tutorials

August 2, 2009 · Leave a Comment

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Future Smart Digital Spending Tutorials…

-How to work with and set-up online media campaigns with Ad Networks, the Right Way

Increase conversions, reduce your cost-per-acquisition and learn some interesting facts about your target market without having to spend more than what you are currently spending on your online campaign? Sounds too good to be true? Well it’s not. And it doesn’t involve ‘behavioral targeting’, programmatic buying algorithms or the use of any fancy planning tools.

Agencies that use Free SDS Advertising data analysis tutorials

How to work with Ad Networks

How to work with Ad Networks

Any thoughts or suggestions on kinds of analysis I should create in the future? If so, please comment. Thanks.


Eric Melchor

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How much to charge for a new product?

August 2, 2009 · Leave a Comment

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Profit Maximizing Analysis

Suppose you are selling concert tickets. You’d like to make the most profit as possible, but you are not sure what price to charge. How can you determine what the most profit-maximizing price is for the concert tickets?

Profit Maximizing Analysis

Profit Maximing Analysis with Smart Digital Spending

Profit Maximing Analysis with Smart Digital Spending

Profit Maximizing Analysis in excel

Profit Maximizing Analysis in excel

Let’s suppose that you pay $25 for each ticket that you plan to sell. You are considering charging between $40 and $80 for a concert ticket. You believe that at a price of $40, you will sell 60 concert tickets. At a price of $60, you think you will sell 50 tickets, and at a price of $80, you will sell 25 tickets. What price should you charge for a ticket?

Download the Profit Maximizing Analysis from Smart Digital Spending. Step-by-step instructions so easy to follow a caveman can do it. Each tutorial comes with written, audio and video instructions including an Excel file that takes you from beginning to end on how each analysis was performed.

Eric Melchor

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What is the Optimal Placement for Search Terms?

August 2, 2009 · 1 Comment

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Should my Paid Search Keywords be in position #1 or a lower position?

Paid Search Position Tutorial

Bid to keep paid keywords in top position?

Bid to keep paid keywords in top position?

Actually, the better question to ask is – Is there a way to identify areas to reduce investment in paid search without sacrificing too much return?

Unless your brand is in a market all by itself, you will have competitors bidding on search keywords similar to yours which means you will have to spend more in order to show up on top of search engine results. Bidding the highest amount of money will allow your keywords to be in the top position usually resulting in a higher CTR, higher CPC and more web site activity as more people select to click on keywords in higher positions. However, is it worth it?

A Search Position Placement Test will help you to analyze core keyword performance in position 1 versus lower positions 2-5 based on total click volume and CPC efficiency. Keeping your core keywords in the top #1 spot is expensive and you want to determine if you can save money by keeping some of these keywords in lower positions 2 through 5 without losing too much activity.

Paid Search Position Tutorial

Search position placement test set-up

Search position placement test set-up

search position placement test video

search position placement test video

The Search Position Placement tutorial shows you how to set up a search position test properly and evaluate results so a strategic decision can be made whether or not to keep core keywords in the lower positions. The tutorial comes with step-by-step written, audio and video instructions (so easy to follow a caveman can do it) on how to properly set-up this test. In addition, an Excel file with sample data is also included that allows you to see how formulas were calculated and results analyzed.

If you are running a paid search campaign, I highly recommend performing such a test as you will likely see which search terms drive only marginally more volume in position 1 (top position) as compared to positions 2-5 (lower positions). This is important because you will learn how to maximize efficiency (reduce search spend) without sacrificing significant volume.

If you have any comments or thoughts, please share. Thanks.

Eric Melchor

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Ad Copy Insight Analysis

August 2, 2009 · 2 Comments


Which ad copy is better at influencing sales?

Ad Copy Tutorial

Which ad copy works better?

Which ad copy works better?

Regardless of whatever ‘Call to Action’ you use to try and influence sales on your website, there is probably one that statistically works better than others. If everything else stayed the same on the webpage (i.e. products, content) and the only factor that changed was the Ad Copy itself, you can compare the volume of orders placed when each ‘Call to Action’ was used by using a one-way Anova. A one-way Anova will tell you if one ‘Call to Action’ was statistically better than the others.

One-way anova

One-way anova

two factor anova

two factor anova

Okay, what if I was selling products on various days?

In this situation, two factors (the ‘Call to Action’ and the products being sold) are influencing orders. When two factors might influence a dependent variable, a two-way Anova (analysis of variance) can be used to determine which, if any, of the factors have a significant influence on the dependent variable. To see step-by-step written, audio and video instructions on how to perform the one-way and two-way Anova, refer to the Ad Copy Insight Analysis offered by Smart Digital Spending. An Excel spreadsheet along with sample data will take you from beginning to end on how to perform this analysis. Length of video is 12 minutes and there are 8 pages included in the written instructions.

Ad Copy Insight Analysis video tutorial

Ad Copy Insight Analysis video tutorial

Included in the Ad Copy Insight Analysis is a BONUS = Predict orders using the equation below:

Predicted orders = Overall Average + (Product Effect) + (Ad Copy used)

Eric Melchor

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