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Paid search position… does it make sense to be in the top position?

October 10, 2009 · Leave a Comment

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Do you have to cut paid search spend? If so, here is an effective way to decrease spend without sacrificing too much return by performing a paid search position test.

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Reduce paid search spend by 40% and only lose 18% in click volume? Is that possible?

Paid Search Position Tutorial

The goal of performing a paid search position test is to analyze core keyword performance in position 1 versus lower positions 2-5 based on total click volume and CPC efficiency in your paid search engine. If you have to reduce paid search budget, this is an effective way to optimize.

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Categories: 8 paid search position test
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