Online Marketing Prometheus… free downloadable marketing data analysis tutorials

Entries categorized as ‘1 Simple to follow Advertising Data Analysis Tutorials’

Online Marketing Analytics

November 1, 2009 · 5 Comments

Smart Digital Spending

Free Digital Marketing Data Analysis Tutorials available for download:

Beyond CTR

Beyond CTR and CPC Tutorial (download here)

Identify which publishers are driving your target market to key pages on your website (something that CTR, CPA, and CPC cannot do).

 

 

search volume efficiency analysis

Search Volume / Efficiency Tutorial

Quickly evaluate paid keywords, reduce spend and increase paid search ROI. Read more here.

 

 

diminishing returns

How to forecast online conversions tutorial

Forecast Online conversions or orders using historical spend and campaign results.Can be used with paid search or online display activity. Read more here.

 

 

Profit Maximizing Analysis

Profit Maximizing Analysis

How much should you charge for a product you’ve never sold before? Read more here.

search position placement strategy

 

Paid Search Keyword Position Tutorial

Does it make sense for your top keywords to be in position #1 or in lower positions? Read more here.

 

Call to Action Analysis

Determine which ‘call to action’ works best tutorial

Determine which ‘call to action’ actually influences orders placed on your website. Read more here.

 

Mobile Ad Networks Directory

Complete Directory of Mobile Advertising Networks

Full list of mobile ad networks constantly refreshed and includes 20+ networks. Read more here.

 

in-game networks directory

Complete Directory of In-Game Advertising Networks

Full list of In-game ad networks constantly refreshed. Read more here.

 

 

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How to predict online sales

October 31, 2009 · Leave a Comment

Smart Digital Spending

 

Forecasting online sales is quite easy if there is historical data available. If all of sudden you were given extra budget for your search or online display campaign, performing a diminishing returns model will help predict the amount of conversions you can expect to generate with this increased budget. Likewise, if you have to cut online spend, a diminishing returns model will show you the expected conversion volume loss as a result.

Let’s suppose we want to predict the increase in search conversions (dependent variable) based on an increase in paid search spend (independent variable). Would we use a linear or logarithmic-scale to determine our forecast equation?

To view and download free step-by-step instructions on how to predict online sales, go to Smart Digital Spending.com.

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Categories: 1 Forecast Online Conversions?
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Internet Marketing Data Analysis Solutions

October 25, 2009 · Leave a Comment

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Free Internet Marketing Data Analysis Tutorials available for download:

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scaleBeyond CTR and CPC Tutorial (download here)

Identify which publishers are driving your target market to key pages on your website (something that CTR, CPA, and CPC cannot do). Read more here.

semSearch Volume / Efficiency Tutorial

Quickly evaluate paid keywords, reduce spend and increase paid search ROI. Read more here.

diminishing returnsHow to forecast online conversions tutorial

Forecast Online conversions or orders using historical spend and campaign results.Can be used with paid search or online display activity. Read more here.


Tape MeasureDetermine which ‘call to action’ works best tutorial

Determine which ‘call to action’ actually influences orders placed on your website. Read more here.


pos placementPaid Search Keyword Position Tutorial

Does it make sense for your top keywords to be in position #1 or in lower positions? Read more here.


Profit MaximizingProfit Maximizing Analysis

How much should you charge for a product you’ve never sold before? Read more here.


Mobile Ad Networks DirectoryComplete Directory of Mobile Advertising Networks

Full list of mobile ad networks constantly refreshed and includes 20+ networks. Read more here.

Rank Mobile Ad Networks from Best to Worst (coming soon read more here.)


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How to do a diminishing returns model

October 21, 2009 · Leave a Comment

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How to perform a Diminishing Returns Model..

Creating a Diminishing Returns Model is quite easy if there is historical data available. If all of sudden you were given extra budget for your advertising campaign, performing a diminishing returns model will help predict the amount of sales you can expect to generate with this increased budget. Likewise, if you have to cut advertising spend, a diminishing returns model will show you the expected sales volume loss as a result.

The free step-by-step tutorial on how to perform a Diminishing Returns Model can be downloaded here.

free forecast tutorial

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How to optimize a paid search campaign without using Google Adwords

October 18, 2009 · Leave a Comment

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Is there a way to optimize a SEM campaign without using Google Analytics or Adword tools?

Google Adwords, Yahoo and MSN provide some cool tools that show you how to optimize your SEM campaign. You can set up your search ads to show during certain days of the week, time of day and regions. If you have the time to play with all these tools, that is great. However, if you are looking for an easy and effective way to optimize a search campaign without wasting hours diving into these tools, you should perform a volume/efficiency keyword analysis.

Performing a Volume/Efficiency Matrix can save you hundreds or even thousands of dollars in your paid search campaign. A volume/efficiency analysis will tell you whether certain keywords are performing poorly in efficiency and volume in relation to other keywords.

So how do we perform this analysis?

All that is required is a basic keyword report from your search engine that shows name of keyword, clicks and spend. By following along with the free tutorial that can be downloaded here, I will show you step-by-step how to set up a volume/efficiency keyword analysis.

The best part about performing a Volume / Efficiency Matrix is the findings. This analysis will give you a rough estimate on how much money you would save if you were to remove a certain group of keywords and show you how much click activity would be lost. It is a fantastic way to optimize a search campaign on an ad hoc, quarterly, semi-annual, or yearly basis. More importantly, your clients will be pleased that you are monitoring their search campaign wisely.

Paid Search Tutorial

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Categories: 3 Improve Paid Search ROI? · 4 SEO and SEM
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The Best Online Marketing Metric – Cost per Weighted Point

October 10, 2009 · Leave a Comment

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Who else wants to start evaluating publishers beyond CTR and CPC? The best Online Marketing Metric – ‘Cost-per-weighted-point’.

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Discover which publishers are driving people to key pages on your website with the Cost-per-weight metric. I consider this the best online metric as it’s so simple to implement and will allow you to make smarter media planning decisions which will increase your online display ROI and make your client happy.

beyond CTR tutorial

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Categories: 2 Beyond CTR, CPA and CPC?
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How to predict online orders

October 10, 2009 · Leave a Comment

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What is the maximum weekly or monthly amount you can spend in order to maintain your cost per acquisition goal? Learn how to predict online orders using the free step-by-step tutorial provided.

Agencies that use Free SDS Advertising data analysis tutorials

forecast online orders

Creating a diminishing returns model will allow you to determine the maximum level of weekly spend allocation to maintain the cost-per-acquisition goal for either the online display media channel, paid search channel, or both. It can also be used to determine the essential trade-off between sales order volume and cost-per-acquisition efficiency. Most importantly, it can help you predict online orders.

free forecast tutorial

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Paid search position… does it make sense to be in the top position?

October 10, 2009 · Leave a Comment

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Do you have to cut paid search spend? If so, here is an effective way to decrease spend without sacrificing too much return by performing a paid search position test.

Results

Reduce paid search spend by 40% and only lose 18% in click volume? Is that possible?

Paid Search Position Tutorial

The goal of performing a paid search position test is to analyze core keyword performance in position 1 versus lower positions 2-5 based on total click volume and CPC efficiency in your paid search engine. If you have to reduce paid search budget, this is an effective way to optimize.

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Profit Maximizing

October 10, 2009 · Leave a Comment

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How much should you charge for a new product you have never sold before?

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Naturally you’d like to make the most profit as possible, but you are not sure what price to charge for your product. Well the Profit Maximizing Analysis can help!

Profit Maximizing Analysis

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How to decide which Call to Action to use?

October 10, 2009 · Leave a Comment

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Which ad copy works better

Regardless of whatever ‘Call to Action’ you use to try and influence sales on your website, there is probably one that statistically works better than others. Find out which Call to Action performs better using the Call to Action Analysis.

Ad Copy Tutorial

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