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Entries categorized as ‘3 Online Marketing Degree’

Which Universities offer Internet Marketing Courses Online?

October 25, 2009 · Leave a Comment

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Via DegreeDirectory

University of San Francisco

The University of San Francisco (USF) offers an online master certificate in Internet Marketing. According to USF, the program explores how to increase the web presence of businesses and drive more consumers to websites. USF reports that the multi-course program is suitable for both marketing professionals and students who are new to Internet Marketing. In the online program, students will learn many marketing tasks, including:

  • Generating website revenue
  • Promoting businesses with social media, online videos and other e-marketing methods
  • Increasing web traffic with search engine optimization
  • Testing and tracking effectiveness of web strategies

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Sacramento City College

For students interested in an introduction to Internet Marketing, Sacramento City College (SCC) offers an online course. According to SCC, the course focuses on the present status of the e-marketing industry. The course teaches students the theories and practices used in the Internet Marketing of traditional businesses and online-only companies. Students learn to use the Internet to build a rapport with consumers. Students who complete the class will earn three course credits.

Full Sail University

Full Sail University offers a Bachelor of Science (B.S.) degree in Internet Marketing. Through this online program, students take courses that focus on business ethics, website design and usability, statistics and more. Advanced courses teach students about search engine optimization, social media and marketing plans. Students will complete more than 30 courses throughout the program in addition to a final project. This B.S. degree program teaches students about various other Internet Marketing topics, including:

  • Web metrics
  • Selling products
  • Company branding
  • Marketing strategies
  • IT systems
  • International marketing

To learn real-world online marketing techniques you can’t find anywhere else, visit SmartDigitalSpending.com.

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What online marketing professors teach and don’t teach

October 11, 2009 · 1 Comment

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Online Marketing Professors typically teach the following:

• Search Engine Optimization

• Social Media Marketing

• Internet Consumer Behavior

• Website Advertising and Design Principles

• Web Analytics and Reporting

However, they don’t teach you skills that will make you stand out from the rest of the crowd.

Marketing Students Chart

  • When your client wants you to quickly optimize paid search keywords…
  • If you need to predict how many online conversions to expect…
  • Need to rank mobile publishers across multiple metrics…
  • How do you optimize beyond CTR and CPC?

They don’t teach you how to answer these questions in school. Learn how to answer these questions and more at SmartDigitalSpending.com.

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