The following mobile technology companies are involved in mobile advertising.

• Airwide Solutions
• Amethon Solutions
• BLUUSH
• CloudTrade
• Comverse
• Crisp Wireless
• Edioma
• Enough Software
• FuturLink (Barcelona, Spain)
• GoFresh
• Golden Gekko
• Hypertag
• i-movo
• iconmobile
• Infiniq
• io global
• LiveWire Mobile

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• mixipix
• Mobile Acuity
• Mobile Commerce
• Mobile Complete
• Mobiqa
• Mobivity
• NeuStar
• Openwave
• Opera
• Picsel Technologies
• Quattro Wireless
• Roundpoint
• Serious Knowledge
• Streamezzo
• Surfkitchen
• TacTable
• uLocate
• Ultra-Net
• Unipier
• UpCode (UK)
• Wirenode
• Xtract (Finland)

Gofresh, the company behind off-deck mobile community “itsmy.com”, has launched the world’s first mobile social ad-network. It is not a competitive product to traditional mobile advertising, but offers the opportunity to integrate targeted user profiles within the existing ad-channels of the big ad-networks.

The service works on an ad-platform developed by Gofresh and offers most mobiles advertising formats: banner ads, click-to-call, in-game advertising, WAP-site branding, Mobile TV and personalized content downloads. Gofresh’s ad-platform offers more than 100 targeting parameters (from age to special interests and location based information).

“The concept behind Gofresh’s new mobile advertising idea is simple: Don’t book channels, reach people on their mobile phones,” says Sabine Irrgang, COO Gofresh. “To make advertising a success on mobiles, ads have to be relevant for the user and targeted for the brands.”

It will also offer a “one user exclusive per day” deal. Prices start at $0.60 per user and day, including three different forms of advertising. (Like video downloads, animated banners and background images). The “exclusive” part is that users will not get any other brand advert during the same time period (excluding text ads).

“If the development of mobile advertising keeps the current pace of growth, the traditional advertising industry must pay attention not to be overtaken by us,” comments Antonio Vince Staybl, CEO Gofresh.

via: MobiThinking

There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement. The average score was 52. The US national carriers’ public mobile sites – with the exception of Sprint – received particularly low scores, which would be a turn off to potential customers (who don’t have access to subscriber-only sites).
Whether or not you agree with Yankee’s assessment of these destinations, every mobile site can benefit from the tips drawn from the study and should ask themselves the 25 best-practice questions Yankee asks as it evaluates each site.

The Best of the Anywhere Web report can be purchased here.

Statistics:
• More than 2 million mobile Web domains in use today;
• 31 percent of mobile phone-owning consumers now browse the mobile Web at least once a month;
• Asked what sites they visited on their mobiles, most popular responses were: general news or information (26 percent); search sites (26 percent); weather (25 percent).

read full article here.

The FoneGigsBlog Directory to mobile advertising networks

This directory provides a list of 30+ mobile ad publishers along with their profile, contact information, geographies they cover and more. This directory will be updated frequently. Please let me know if you wish to recommend a mobile advertising network not covered here or update certain information that is listed. Email Eric at Eric@smartdigitalspending.com.

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Download the Free List of Mobile Ad Networks Here

To read more about the mobile advertising industry, go to fonegigsblog.com.