Online Marketing Prometheus… free downloadable marketing data analysis tutorials

Entries categorized as ‘6 Mobile Advertising’

How to find Mobile Coupons

November 28, 2009 · Leave a Comment

via: MoCoNews

Google Makes It Easier To Create And Find Mobile Coupons

Google continues to experiment with location-based ads and mobile targeting—and the newest iteration is the launch of mobile coupons. Business owners have been able to offer coupons through their local business listings on Google (NSDQ: GOOG) Maps since 2007, but now Google is making those coupons easily accessible via phone.

Startups like Loopt and Whrrl-creator Pelago have also recently detailed app-based mobile couponing options

It’s a self-serve option; restaurants, spas and other stores add a coupon to their business listing, then click a “mobile distribution” tab, and it sets up a formatted landing page. The coupons are easier to find, and users can show them to a cashier right from their phone. The coupons are also accessible from (and add more value to) the Place Pages—or comprehensive, one-page descriptions of specific locations, landmarks and neighborhoods—that Google rolled out in September. Mobile coupons are currently only available in the U.S.; no details on when or where they’ll launch abroad.

Categories: 6 Mobile Advertising
Tagged:

The Complete List of Mobile Search Companies

November 22, 2009 · Leave a Comment

The FoneGigs Directory of Mobile Search Firms

This directory provides a list of mobile search companies along with their profile, contact information, geographies they cover and more. This directory is refreshed monthly! Please let me know if you wish to recommend a mobile search company not covered here or update certain information that is listed. Email Eric at [email protected]. Click on the image below to download the free directory.

FoneGigs Mobile Search Company List

Download a free directory of 40+ Mobile Ad Networks here.

 

Categories: 6 Mobile Advertising
Tagged:

The Directory to Mobile Technology Companies

November 21, 2009 · Leave a Comment

Categories: 1 Mobile Advertising Network List
Tagged:

Are Mobile ads more effective than internet display ads?

November 6, 2009 · Leave a Comment

Smart Digital Spending

Mobile ads three-to-five times more effective than online: analyst

via: Mobile Marketer

NEW YORK – Mobile advertising is three-to-five times more effective than online advertising, according to an ad:tech panelist.

Bruce Braun, CEO of Agent-M, moderated the “Measuring Mobile—Exploring the Metrics” panel. He asked the panelists questions such as “What are the tools and metrics used to justify brands expanding into mobile?”, “Can we apply the same tactics to our mobile campaigns that we’re using in our other digital marketing efforts?” and “How do you measure the unique value of mobile to engage your target in new ways and places?”

“Everyone has a different mechanism for measuring the success of a campaign, but we have normative databases tracking what brands can expect from advertising campaigns on mobile,” said Ali Rana, vice president of digital strategy at Dynamic Logic, New York. “There is still a ways to go but we’re made making progress.

read full article here

Advertising data analysis tutorials

Share

Categories: 6 Mobile Advertising
Tagged:

Where can I hire Android and iPhone Application Developers?

November 5, 2009 · Leave a Comment

Smart Digital Spending

Where to recruit Mobile Game Developers.

If you are trying to find out where mobile application developers hangout, check out some of these groups. Furthermore, if you’d like to recommend a group that is not listed here, please email me at [email protected] and I will include it in this post. Thanks.

 

AppForce.org is a highly experienced team of developers, dedicated to produce quality Android software. They confront the challenging projects with passion and dedication, and  have many successful accomplishments. Their primary goal is to keep the products quality high and publishers satisfied.

android developer communityThe Android Developers community is a gret forum for both new and experienced android developers. You can get help with the first steps of Android development – your first User Interface, your first permission, your first file on the Android filesystem, your first app on the Android Market.

iPhone Web Developer groupThe iPhone Web Development community is a great source for general, development, page display, browsing and more questions.

 

 

 

 

iDevGames communityiDev Games has a great forum that provides tips for Mac and iPhone game developers. Learn about game programming fundamentals, graphics and audio programming, programming languages & scripts and more.

 

Meetup iphone groupThe community of Atlanta iPhone Designers and Developers. Okay, maybe you don’t live in Atlanta, but you can still search Meetup.com to see if there are any iPhone or Android developer groups where you live.

 

 

LinkedIn Mobile Application groupsCheck out LinkedIn for Mobile Application groups. There are quite a few, some that specialize in iPhone, in Android, and both.

 

 

 

 

Share

Categories: 6 Mobile Advertising
Tagged:

How to improve your mobile website

November 1, 2009 · Leave a Comment

Essential tips for making your mobile site work better

via: MobiThinking

There are some valuable lessons to be learned from Yankee Group’s most recent assessment of the top US (mostly) mobile sites. Of the 26 news, search, sports (among the more popular categories for mobile surfing – see stats below) and carrier sites evaluated, it’s surprising to see only Google, Yahoo and Major League Baseball receiving a pass grade of 70+ out of 100, while Yankee found that many otherwise respected sites still show room for improvement. The average score was 52. The US national carriers’ public mobile sites – with the exception of Sprint – received particularly low scores, which would be a turn off to potential customers (who don’t have access to subscriber-only sites).
Whether or not you agree with Yankee’s assessment of these destinations, every mobile site can benefit from the tips drawn from the study and should ask themselves the 25 best-practice questions Yankee asks as it evaluates each site.

The Best of the Anywhere Web report can be purchased here.

Statistics:
• More than 2 million mobile Web domains in use today;
• 31 percent of mobile phone-owning consumers now browse the mobile Web at least once a month;
• Asked what sites they visited on their mobiles, most popular responses were: general news or information (26 percent); search sites (26 percent); weather (25 percent).

read full article here.

Agencies that download free SDS advertising tutorials

Share

Categories: 1 Mobile Advertising Network List
Tagged:

Google and Mobile Analytics

November 1, 2009 · Leave a Comment

Google introduces Mobile Analytics

via: Brysonmeunier.com

Nearly two years ago, Google Analytics was noticeably absent from my review of available mobile analytics packages. It was still possible to use Google Analytics to track smartphones, to some extent, but my unscientific test showed their solution wasn’t as accurate as mobile analytics packages that didn’t rely on JavaScript for tracking. Omniture and Coremetrics had since developed a mobile tracking solution, and the mobile analytics-only players that were developed in the absence of a prior mobile analytics solution for Google Analytics and other web analytics players had improved their solutions over time, but Google Analytics was late to the game.

This week they’ve arrived. According to the Google Analytics blog, Google Analytics will soon be able to track mobile devices and applications by adding a server side code snippet to a page. Great news for mobile marketers and SEOs on Google Analytics who have been holding out for a mobile analytics solution that was integrated with their desktop analytics.

The expanded reporting hasn’t appeard in my Google Analytics yet, but when it does I will have more information on how to use Google Analytics to get insight into mobile users.

Agencies that download free SDS advertising tutorials

Share

Categories: 6 Mobile Advertising
Tagged:

Mobile analytics by google

November 1, 2009 · Leave a Comment

Mobile analytics by google

via brysonmeunier.com

Nearly two years ago, Google Analytics was noticeably absent from my review of available mobile analytics packages. It was still possible to use Google Analytics to track smartphones, to some extent, but my unscientific test showed their solution wasn’t as accurate as mobile analytics packages that didn’t rely on JavaScript for tracking. Omniture and Coremetrics had since developed a mobile tracking solution, and the mobile analytics-only players that were developed in the absence of a prior mobile analytics solution for Google Analytics and other web analytics players had improved their solutions over time, but Google Analytics was late to the game.

This week they’ve arrived. According to the Google Analytics blog, Google Analytics will soon be able to track mobile devices and applications by adding a server side code snippet to a page. Great news for mobile marketers and SEOs on Google Analytics who have been holding out for a mobile analytics solution that was integrated with their desktop analytics.

The expanded reporting hasn’t appeard in my Google Analytics yet, but when it does I will have more information on how to use Google Analytics to get insight into mobile users.

Agencies that download free SDS advertising tutorials

Share

Categories: 6 Mobile Advertising
Tagged:

Analytics for Mobile Advertising

October 31, 2009 · Leave a Comment

Smart Digital Spending

via: Digital Beat

Marketers have dabbled in mobile marketing for nearly 10 years now. Early experiments included “text and win” type of competitions, location-based coupons and outbound SMS campaigns, but at best, the results were variable and at worst, unimpressive.

Then, about three years ago, almost unnoticed, consumers started to access the web on their mobile phones in significant numbers. Today, consumers visit billions of mobile web pages every month in the US and throughout the world. This opened up an opportunity for a new phase of mobile advertising, as banner campaigns were possible and soon everyone from mobile content owners to big brands, including Ford, Jaguar, EA, Coca-Cola, BBC and Adidas, were getting impressive results and returning with more campaigns and more dollars.

While this has been happening, many of the traditional barriers to entry have fallen, making mobile advertising easier to implement than ever before. One such barrier cited by new advertisers in mobile, including even those experienced in buying digital media, is that they find it difficult to work out how to effectively plan and buy a mobile web campaign. In practice, the basics are pretty simple, once you understand the principles and the value chain. read full article here

Agencies that download free SDS advertising tutorials

Share

Categories: 6 Mobile Advertising
Tagged: