Entries categorized as ‘Uncategorized’
Do you remember what Dirty Harry did best? If you’re feeling lucky, you’d guess that he cleansed the city by getting rid of those who were a danger to society. Sure he didn’t care too much for authority and he even broke some rules, but he got the job done.
I like to think of myself as Dirty Harry in the online advertising business. While he sought to eliminate bad guys, I look to eliminate media waste. Whenever I need data, I rarely ask for permission. I simply go after it. If I feel someone is wasting ad dollars inefficiently, I frankly tell them. Clint was armed with a .44 Magnum. I am armed with cold hard data – quantitative evidence to back up my voice. When an Online Marketer is armed with such quantitative proof, it’s a crime not to optimize online campaigns in order to make them run more efficiently and generate a better ROI for advertisers.
In my experience, most Online Marketing Analysts do not act like Dirty Harry. Why not? Well for one thing, we never saw him patrolling a school zone or giving out speeding tickets. Which brings us to this question – what kind of projects is your Online Marketing Analyst working on? Is your analyst pulling reports, spending all of their time managing a database or wasting fruitless hours analyzing data only to discover small insignificant insights that are not even actionable?
If so, then how can you get your analyst to focus on eliminating media waste? What kind of analyses should they be performing?
Well to start off, they can ask themselves one simple question before performing their next project – will the results and insights gained from this analysis possibly change the way my client buys their media or designs their website? If the answer is yes, then you’ve just made your client’s day.
Start enhancing your marketing campaign performance using advertising data analysis techniques! Download free tutorials here.
Eric Melchor, Founder – SmartDigitalSpending.com
Categories: 2 Online Marketing Analyst Tips · Uncategorized
Tagged: online marketing analyst dirty harry
If you are looking for an automatic recurring billing system that can handle customer transactions online such as online credit card transaction processing, membership join and login, product orders and subscription renewals, customer information gathering and business intelligence reporting, then you might want to check out Paysimple. I have used them and it was fairly easy to setup email invoicing, ACH processing, and easily incorporate into one of my web pages. Most of the services out there can do these, but what I can tell you is that the customer service at Paysimple is exceptional. They respond to all my inquiries quickly and have been very helpful. Feel free to check out their services at Paysimple.com.
Categories: Uncategorized
Tagged: A good automatic recurring billing system - Paysimple
How to track your reputation online
via: Boxuk.com
What is reputation, and why does it matter?
According to the ever-accurate Wikipedia, reputation is a “social evaluation of the public towards a person … or organization”. This evaluation is considered when making decisions regarding that person or organization, such as whether to make a purchase from them. In fact, according to a reference in the same Wikipedia article, a good reputation can be directly linked to the ability to charge higher prices (for example, on eBay).
In some ways, reputation is the post-sales equivalent of what brand is to pre-sales. You can buy brand, but have to earn reputation. Especially in the online world, where brand has less sway over your purchasing and visiting decisions, reputation should be your long-term priority.
In short, then: reputation = revenue.
Measuring reputation – and importantly, how it changes as you implement tactical decisions or write about particular subjects – is therefore incredibly important, so that you can determine what works and what doesn’t.
In the physical world, this measurement is especially difficult, and relies heavily on surveys. It’s not particularly straightforward online either, but at least we have some fairly easy-to-calculate metrics that can be used as starting points.
read full article here.
Categories: 2 Brand Awareness / Misc · Uncategorized
Tagged: How to measure your brands online reputation
September 9, 2009 · 1 Comment
I highly recommend to avoid doing these 3 things when running an email marketing campaign:
(In no particular order)
1. Do not launch an email blast without testing at least 3 different subject lines. Send 3 groups each with a different subject line to determine which subject line generated the best open rate, then use that subject line in your real email blast.
2. Do not send your email blast without first sending it to a few colleagues and friends. Reason? To see if it ends up in their junk email box. If your email is going to junk email, then you need to change the subject line; typically avoid using words like ‘free’.
3. Do not have more than 40 characters in the subject line
Rather than write more about what not to do, or rather, tips on how to run a successful email campaign, I highly recommend you visit Dominique Hind’s blog that contains a wealth of good information on what makes a good email campaign. Just click on the pic below.
If you are looking for an email vendor to buy a list from, I suggest you do not use IscopeMedia. Once they receive your money, they forget about you – at least in my experience.
Thank you,
Eric Melchor
Categories: Uncategorized
Tagged: not to do in email campaign, number of characters in email subject line, test different email subject lines
The Online Marketing Analyst blog provides information on how to use online marketing data analysis techniques that can make your firm more competitive by improving its online media planning strategy for clients.
Whether you have a campaign that has been running three years or three months, whether its branding or direct acquisition, or its large or small, the Online Marketing Analyst blog offers solutions to meet your goals.
Data Analysis:
- how to forecasts online conversions
- how to construct a media dashboard
- how to assess publisher performance beyond CTR
- how to quickly and effectively optimize hundreds or even thousands of keywords
- how to rank mobile ad networks across multiple metrics from best to worst and more. (Click on Categories tab on the right to view tips).
The Online Marketing Analyst blog is brought to you by Smart Digital Spending – The FIRST company to provide SMEs and firms with written, audio and video advertising data analysis tutorials that are designed to enhance campaign performance. These tutorials can show you how to analyze your online campaign data and provide you with highly relevant insights that will allow you to take action.
Smart Digital Spending tutorials are based off of proven techniques that I have learned and applied after years of experience as a media planner and online marketing analyst on brands such as American Express, Amgen, Toshiba, Virgin Atlantic, Pizza Hut and more. A growing number of Marketing Directors and agencies are turning to Smart Digital Spending so they can determine the best way to allocate their budgets and maximize their online media planning strategy.
Cost Effective and Easily Downloadable
I understand that you have limited resources and don’t have time to waste learning marketing data analysis techniques on your own. Smart Digital Spending provides a portfolio of tutorials at prices that can’t be beat.
Thank you,
Eric Melchor, President
Categories: Uncategorized
Tagged: online marketing analyst, marketing data analysis, nonstats, advertising data analysis, data analysis services, data analysis solutions, online media planning strategy, online media planning
