Qualities to Look for in a Web Analyst
When hiring a web analyst, it is best to hire someone who has a curious mind but also can see things from a holistic view. What do I mean exactly?
Well, if your web analytics person spends all day pulling valuable information and reports to you that people in Alaska spend 25 seconds longer on your site than the general population, how is this information going to make you change the way you buy media or modify your site?
There is so much information that can be retrieved from Omniture, Webtrends, or Google Analytics that it can lead to frustration. That is why if you are in Upper Management and are just supervising web analytics professionals, you should read Actionable Web Analytics by Jason Burby since it tells you how you can use data to make smart business decisions.
If you are a web analytics expert, then you should definitely read Web Analytics An Hour a Day by Avinash Kaushik, but you already knew that.
Smart Digital Spending is currently looking into possibly creating a Web Analytics Tutorial in the future.