Comments for Online Data Analysis http://onlinemediaanalyst.com Simple Advertising Data Analysis Tips Fri, 22 Jul 2011 14:26:11 +0000 hourly 1 http://wordpress.com/ Comment on The difference between Branding and Direct Response Channels by My Latest Excuse http://onlinemediaanalyst.com/2009/10/23/the-difference-between-branding-and-direct-response-channels/#comment-348 Fri, 22 Jul 2011 14:26:11 +0000 http://onlinemediaanalyst.com/?p=1101#comment-348 This is exactly the information I needed! Great post!

]]> Comment on The Directory to Mobile Technology Companies by Ben Foster http://onlinemediaanalyst.com/2009/11/21/the-directory-to-mobile-technology-companies/#comment-347 Tue, 12 Jul 2011 07:46:58 +0000 http://onlinemediaanalyst.com/?p=1430#comment-347 Don’t forget http://www.on-mobi.com/ which is focused only on Gambling mobile Apps.

]]> Comment on How Direct Traffic can be used as a proxy for Brand Awareness by Eric Melchor http://onlinemediaanalyst.com/2009/10/10/how-direct-traffic-can-be-used-as-a-proxy-for-brand-awareness/#comment-335 Fri, 29 Apr 2011 19:07:51 +0000 http://onlinemediaanalyst.com/?p=956#comment-335 Quora – excellent tip! Thanks for commenting..

]]> Comment on How Direct Traffic can be used as a proxy for Brand Awareness by Quora http://onlinemediaanalyst.com/2009/10/10/how-direct-traffic-can-be-used-as-a-proxy-for-brand-awareness/#comment-334 Fri, 29 Apr 2011 18:36:38 +0000 http://onlinemediaanalyst.com/?p=956#comment-334 Is it possible to track word-of-mouth promotion of a product/web app?…

In addition to the excellent ideas mentioned, I would also recommend using Google analytics to track the number of times people have googled your company / product name. It is an indicator of Brand Awareness. If you are using word-of-mouth as the prima…

]]> Comment on How to track Digital Share of Voice in the Marketplace by Eric Melchor http://onlinemediaanalyst.com/2010/01/14/how-to-track-digital-share-of-voice-in-the-marketplace/#comment-315 Fri, 24 Dec 2010 04:07:43 +0000 http://onlinemediaanalyst.com/?p=1517#comment-315 Hi Robert. It’s impossible to calculate digital media share of voice since every day more and more websites and social media pages are generated. With paid search however, it’s possible. I believe Google already has tools available in Adwords that provide this type of information. Thanks.

]]> Comment on How to track Digital Share of Voice in the Marketplace by Robert Brignell http://onlinemediaanalyst.com/2010/01/14/how-to-track-digital-share-of-voice-in-the-marketplace/#comment-314 Thu, 23 Dec 2010 16:40:33 +0000 http://onlinemediaanalyst.com/?p=1517#comment-314 How does one meausre spend on digital media and share of voice in the digital media area. If a vendor spends X amount for 2010 what percentage of awareness is out there and is there a correlation? And can this kind of information be segmented for a particular industry? Are there agencies out there who can provide this kind of data and is it credible?

]]> Comment on List of Marketing Analytics Firms by Eric Melchor http://onlinemediaanalyst.com/2009/10/31/list-of-marketing-analytics-firms/#comment-291 Wed, 15 Sep 2010 11:18:09 +0000 http://onlinemediaanalyst.com/?p=1261#comment-291 Sure, you can download a directory for free at http://www.fonegigs.com/webjobs/mobile_resources

Thanks!

]]> Comment on List of Marketing Analytics Firms by Jyotishko Biswas http://onlinemediaanalyst.com/2009/10/31/list-of-marketing-analytics-firms/#comment-290 Wed, 15 Sep 2010 09:28:15 +0000 http://onlinemediaanalyst.com/?p=1261#comment-290 I am looking for a list of major marketing analytics firms. I would be grateful if you could provide me some details in this regard.

]]> Comment on Assess keyword performance with Efficiency Matrix Analysis by Eric Melchor http://onlinemediaanalyst.com/2009/08/02/assess-keyword-performance/#comment-284 Tue, 20 Jul 2010 01:58:25 +0000 http://onlinemediaanalyst.com/?p=56#comment-284 I recommend you only include keywords that have at least 3 clicks for this classification. Statistical significance is not factored in to this type of analysis. You can perform a test for statistical significance, but with another type of test where you would compare each keyword to its own performance on a different time period. For example, lets say you had the keyword ‘hand bag’. For 4 weeks you had the keyword running in the top position (no bidding caps). Then, you ran the keyword in lower positions (by bidding less). You could then test for statistical significance to see if there was a significant lift or drop.

]]> Comment on Assess keyword performance with Efficiency Matrix Analysis by Brian http://onlinemediaanalyst.com/2009/08/02/assess-keyword-performance/#comment-283 Tue, 20 Jul 2010 00:21:42 +0000 http://onlinemediaanalyst.com/?p=56#comment-283 How do you factor statistical significance into this model? That is, when you classify your keywords, how do you know if you have enough clicks to make a valid determination?

]]>