Eric Melchor
I am…
An experienced media professional and self starter with almost 7 years experience gained working in deputy director positions for leading international media agencies in different countries.
Entrepreneurial endeavors include creating the first company to provide Marketers with advertising data analysis tutorials designed to help enhance campaign performance - SmartDigitalSpending.com.
Knowledgeable across all types of media from strategic planning through to the negotiation and implementation of campaigns. I have been published in the DM News Essential Guide to Search and am located in Houston, Texas. Feel free to view my LinkedIn profile here.
Cheers!
Eric Melchor
e_melchor@yahoo.com
If you want quality online advertising analysis, but without spending a fortune, you’ve come to the right place.
Smart Digital Spending provides practical hands-on data analysis guides that analyze online marketing performance.
Beyond CTR and CPC Tutorial (download here)
Identify which publishers are driving your target market to key pages on your website (something that CTR, CPA, and CPC cannot do).
FoneGigs Mobile Search Company Directory
The complete directory to Mobile Search Companies which includes their profile, contact information, and geographies they cover.
Search Volume / Efficiency Tutorial
Quickly evaluate paid keywords, reduce spend and increase paid search ROI. Download here.
How to forecast online conversions tutorial
Forecast Online conversions or orders using historical spend and campaign results.Can be used with paid search or online display activity. Read more here.
The complete Directory of Mobile Ad Networks. This list is updated monthly and includes 40+ profiles of mobile advertising networks along with their contact information, geographies they cover and more. Download the complete list here.
How to rank Mobile Ad Networks across multiple metrics. Download fee tutorial here.
Find more tutorials to download here.
