via: ROI Reveolution Blog
You don’t get a second chance to make a good first impression. The moment you upload your new campaigns & ad groups, even if paused, Google gives you an initial quality score. If it’s below average you’ll be paying more per click until Google has enough data for your actual performance to determine your quality score.
If you don’t come out of the gate with your best foot forward, you’ll pay a premium on your first 100+ clicks. Worse, you may be tempted to give up on a keyword prematurely based on astronomical bid prices. Pay attention to the checklist below when launching new campaigns, ad groups or keywords into your AdWords account.
The good news is that all these suggestions won’t just help your initial quality score, but should actually increase the long-term quality of your AdWords campaigns.
Here’s how to get the best possible initial quality scores in Google:
Keeping up with the changes on your site can be nearly impossible. Equally challenging is keeping up with those changes in your Google Analytics reports. Yesterday Google announced a new feature called Annotations to help you remember what happened on your site, who did it, and when it happened.
Any user with Google Analytics access can write comments on the over-time graph to indicate any notes they have for that particular event. This will save a lot of time for companies where the tasks are distributed between numerous people, which means you the analyst will no longer have to spend hours figuring out why all your data has changed. Just view the annotations to see if any major updates or changes were made! In addition to this new feature, Google also released the ability to use the Custom Variables in Advanced Segments and Custom Reports, and the new Tracking Code Setup Wizard. To view more information about these you can visit the Google Analytics blog.
read full article here.
