Laurie Sullivan from MediaPost, talks a bit about Facebook Ads API which allows platform companies to integrate Facebook Ads with third-party tools. “Connecting search and social campaigns to provide advertisers with the supporting data has become the next challenge that marketing platform and analytics companies have begun to tackle. It gives advertisers the insight and support to drive return on investments (ROIs).”
On Thursday, its analytic platform partners — Clickable, Kenshoo and Marin Software — came out of hiding.
Clickable, Kenshoo and Marin Software will respectively deliver Web-based platforms that let companies compare the performance of search and social ad campaigns side by side. The trio follows Omniture, which released news last month to build a platform that integrates the social data.
Kenshoo, Marin Software and Omniture have made their respective platforms available to a handful of partners, with plans to release full-working products at various times throughout the year. Clickable becomes the first to make available a full-working product April 12
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