Yes, that is right. You don’t need to have a PhD to use a little bit of statistics to optimize your digital campaigns. As an online media analyst, I have found that there are a few simple advertising data analysis tricks you can do to predict online conversions, measure mobile publishers, and compile all of your media reports into one simple Dashboard. Sure you need a little bit of Excel skills, but not to worry, if you can follow simple tutorials, then you can use these data analysis tricks to make smarter media planning decisions.
To measure the performance of mobile publishers across multiple metrics, I found that a z-score is most helpful. You can even apply this standard of measurement to your other digital campaigns besides mobile. Free tutorial on how to use the z-score is downloadable at SmartDigitalSpending.com.
Want to forecast digital conversions? A little regression model will do the trick. Download free tutorial here. Want to see how you can put together a Media Dashboard that shows all of your media activity (online display, search, TV, website activity, social media activity, qr code scans, media spend) here.
Thanks!
Eric Melchor, founder – SmartDigitalSpending
