Which ads to you think work best on Facebook and other social media sites? Gavin O’Malley from MediaPost provides a list of ads that are most engaging to consumers. “Well, among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by” a leading brand — were the most engaging, yet produced the least purchase intent, according to a new study conducted by research firm Psychster, and commissioned by cooking/recipe hub Allrecipes.com.”
Corporate profiles on social-networking sites produced greater purchase intent and more recommendations when users could become a “fan,” and add the logo to their own profiles, than when they could not.
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